This report 'does the job' but it is very sparse and needs more detail. I have given it a pass for U2: GC2 & GC4 but you need far more detail to get a merit. You have however, achieved a merit for the pitch.
To improve on the passes: - add specific quotes from Ofcom and ASA regarding the BCAP code and what's allowed/whether your advert would infringe anything - add details on who you would be selling the product to (target audience) - add a reference list for all of the sources used/looked at (GC1)
Andy,
ReplyDeleteThis report 'does the job' but it is very sparse and needs more detail. I have given it a pass for U2: GC2 & GC4 but you need far more detail to get a merit. You have however, achieved a merit for the pitch.
To improve on the passes:
- add specific quotes from Ofcom and ASA regarding the BCAP code and what's allowed/whether your advert would infringe anything
- add details on who you would be selling the product to (target audience)
- add a reference list for all of the sources used/looked at (GC1)
Well done,
EllieB